About Us

A full service production house that specializes in bringing stories to life.

About Luke Coffee

After graduating from Baylor University with a BA in Film/TV, Luke Coffee moved to Hollywood to pursue his lifelong passion for film and storytelling. He spent five years working long hours as the post-production coordinator on two primetime television shows for both Warner Brothers and NBC/Universal, while spending the TV hiatus working countless roles on various types of sets to gain more knowledge of the industry. After LA, Luke moved across the world to Cape Town, South Africa for six months producing a pilot for a travel-reality series entitled “Gypsy Kings" that was geared toward the World Cup.

In 2010, Luke Coffee moved back to his hometown Dallas,TX establishing his full service production house under the umbrella of his mentor director Rocky Powell’s company RockHouse Films. Luke has produced/directed everything from music videos to corporate industrials and web-based content to broadcast commercials even earning national accolades for his first few spots. Luke was brought on as a producer for Rocky's first feature film Language of a Broken Heart which had a successful theatrical run opening in 10 cities nationwide. In the last few years, Coffee has directed his first feature documentary entitled Old Man Football, co-wrote, produced and directed the TV pilot Cubicle Cowboy while also partnering on several other pilot projects. Luke will produce the feature he has co-written Texas Angel alongside Powell who will direct the film. The narrative, which is based on a true story, is currently in pre-production. Coffee is a working actor, booking various roles in national commercials, music videos, television and feature films. His recent highlights include co-starring roles on NBC’s “Friday Night Lights”, Jerry Bruckheimer’s “Chase” and a lead role in Ridley Scott’s short film “The Hunt,” which was shot in South Africa. He also played a significant role as the jock a$$hole 'Drake' in Rocky's feature romantic comedy.

Luke Coffee has been a featured artist in Art House America. And in 2013, Coffee was officially added to the roster as the second Commercial Director alongside his good buddy Rocky Powell at RockHouse Films.

About Lon Lawson

Lon Lawson is the aspiring Renaissance Man, with a lot of fingers in a lot of pies. He heads the post production operations of Coffee Productions.

After cutting his teeth in Northern Virginia editing documentaries and training videos for the Navy and Army Reserve, he graduated from the University of North Texas with Bachelor degrees in both Psychology and Film. He evolved into animation, motion graphics, special effects, art direction, still photography, and is also a represented actor doing stage improv comedy. He's edited festival-winning feature films, produced a web series, won a $10,000 video contest for CBS, and picked up a few acting awards for both live work and on camera.

A 6'6" capoeirista, it might be surprising to see him behind a computer all day. When he's not at work he's either going through a watchlist of classic films, making cinemagraphs, writing, or designing bodypaint shoots.

About Our Team

Coffee Productions is blessed to be under the guidance of RockHouse Films, the signatory older sibling of our in-house studio. Emmy Award winning director Rocky Powell and his executive producer Sharon Reinschmiedt bring with them 20+ years of experience working on campaigns with some of the world’s most successful brands like Walmart, Southwest Airlines, Budweiser, Harrah’s Casinos, Hasbro, Lowes, Verizon, Conoco, Subway, Sea World, Home Depot, Popeyes Chicken, CNBC, Texas Tourism, Texas Lottery, and many others. Coffee seeks out their vast pool of wisdom on every project we take on as the full service production house at RockHouse Studio.

As artists, we strongly believe in collaboration and have a wondeful circle of A-list freelancers we call upon to build the perfect crew for your project. We have facilitated everything from underwater photography & helicopter shots to puppeteering, special effects, music composition, and casting to name a few.

Broadcast Commercials | Web Spots
Music Videos | Corporate | Documentaries
Animation | Motion Graphics

Our Work

Stories that entertain, educate, inspire, and motivate viewers across all mediums.


We truly love what we do, so let our energy and passion help drive your vision.

ROCKHOUSE STUDIO - Built by Rocky Powell in 1994, this three story uptown Dallas studio includes 1,800 square feet of naturally lit shooting space, production area, full kitchen, two bathrooms, dressing room with vanity, two exterior patios and a third story rooftop balcony. The studio has been host to Neiman Marcus, Southwest Airlines, Harrah’s Casinos, 7-Eleven, FedEx Office, as well as dozens of live concerts, charity events, and art shows.


Partner with us to transform that creative concept into a living story that can reach and impact your audience.

 PARTICIPANTS NEEDED!!! ($50 for 1/2 hour) --Wednesday 4/23: As part of a new project, @CoffeeProductions is facilitating an on camera taste test for a major national snack brand. We are searching out people here in DFW area from ages 18-29, both male and female, of all backgrounds to come try some brand new flavors. You will be compensated $50 for less than hour of your time. If any friends are interested, please email us at info@coffeeproductionsinc.com and include your time of day preference, your DOB, and contact info (email/phone). We'll get back to you with your scheduled time and the testing location. We'd love your help and I promise it will be fun experience--Thanks Amigos!  Never too early for a Tacky XMas Sweater, right? Uh, yes unless you're shooting the "FXO Show" holiday episode. Loved working alongside such a fun crew as well our talented host David Wilk...from a repost @lukewarmcoffee with @repostapp #coffeeproductions #fedexoffice #fxoshow
 Almost 3 years of post production and hundreds of hours of footage later we are thrilled to have completed our final sound mix today for our feature documentary "OLD MAN FOOTBALL". Huge thanks to our talented mixers Kevin Brown and John Dufilho who did some major surgery to make our sound design and mix much more cinematic. We plan to do our premiere screening in the next month here in Dallas at the Texas Theater. Stay tuned... #feature #documentary #sports #football #texasfilm #indie #corpus #oldmanfootball #texas  Our company had the privilege of sponsoring an awesome breakfast this morning for the Akola Project, a non-profit organization that is empowering the women of Uganda with a sustainable business model. Today is also 'North Texas Giving Day' so please consider donating toward this great cause so your gift can be multiplied and further used as tool for income-generating opportunities there. www.akolaproject.org #akolaproject #uganda #uapo #northtexasgivingday #coffeeproductions
 Our romantic comedy LANGUAGE OF A BROKEN HEART is available tomorrow Otctober 1st on Video-On-Demand and DVD/Blu-ray. Please check it out!! We greatly appreciate the support... #VOD #dvd #bluray #release #romcom #texasfilm #indie #dallas #languageofabrokenheart  Playback for Assist Wireless. #agencycreative #mps

  • “Watching the video for the first time truly brought tears to my eyes because they were able to capture the essence of our organization in a few short minutes.”

    Jessica Gates, Executive Director :: Elizabeth Toon Charities
  • "Trust them with your business, and they'll do for you way more than you expect, and then some."

    Leo Santos, Creative Director :: The Marketing Arm
  • "Luke is the only other director I've ever brought on in our 20 years as a company. He's that good, plus a cool cat who directs as good as he dances."

    Rocky Powell, Founder/Director :: RockHouse Films
  • “I am constantly impressed with Luke’s directorial skill, comic timing and ability to squeeze great production value out of the slimmest of budgets.”

    Artie Megibben, Creative Director :: Agency Creative
  • "Again and again, Luke and his team bring unique and complimentary ideas to the table, enhancements that deliver results and make you proud of your project's outcome."

    Bryan Ellison, Chief Visionary Officer :: Funnel Design Group
  • "They consistently take great ideas and dial them up to eleven and create an atmosphere that has a tremendous vibe that you just want to be around."

    Steve DeVore, Managing Director :: Twin Oaks
  • "It's impossible not get caught up in Luke's animated storytelling and positive energy which he always brings to the room.”

    Sharon Reinschmiedt, Executive Producer :: RockHouse Films

RockHouse Studio

3006 Cole Ave. Dallas, TX 75204

Please e-mail info @ coffeeproductions.com for more information about our services.